First of all, let me clarify that there is not much that is not out in the open about the social media platform. However, people who want to take advantage of these platforms may be in the dark about the amazing ways these media help them to increase their visibility.
The first important aspect is the reach of these platforms. People do realize that there are millions of users who use Facebook, Instagram and other such media and yet the numbers are staggering. The reach is so phenomenal that it is unbelievable. Another interesting fact is that people check on their social media websites, very often during the day, even when they are supposed to be working or studying, though many offices place restrictions on using social media during office hours. The time of the day, when they check their phones or computers has blurred the lines between day and night.
People have a crowd mentality and that is a facet that has not changed through the medium of advertising has changed. That is why I bought twitter followers, as I realized the importance of having a good number of followers linked to my posts. People do not pay attention to any post or picture unless it is a well-known person or that has some followers. This creates a competition for new entrants as it is difficult to get that initial push in the social media arena.
A fact that people often do not realize is that people have less time than before and their attention wanders away to other topics very soon. So shorter messages have more impact. People do not have the patience to go through a long passage when a couple of lines can convey the same message in a crisp way. Similarly, pictures convey a lot more than words do. The meme is the new trend.
Focus all your energies on posting, at the right time, on a regular basis, using all the strategies that can help to engage people across different platforms and you will succeed in reaching out to the millions of people who are your potential customers.