TweetUp Girls will help you
get off to a strong start on Twitter or Facebook, and at
your choice can either continue your account management or
you can take it over internally. Here are some of the
ways we can assist you:
Getting Started on Twitter & Facebook
Your Twitter Profile
We can create a customized Twitter background page to
appropriately brand the profile which may include your logo, website and contact information,
specialties, photos, or other graphic branding. We can also determine an appropriate avatar
image for the profile which will be seen by followers
accompanying your posts.
Your Facebook
Business Page
Although your Facebook avatar shows up as that familiar
small image - often a photo - accompanying your Facebook
posts and activities, it can be so much more. We can develop
a custom graphic for your business that makes best use of
your Facebook Business Page's real estate, supporting more
information, graphics and overall branding, while still
reducing (and appropriately cropping) neatly to its small
avatar size. We will also setup your Business Page, which
may include items such as custom tabs, the integration of
applications, setup and population of albums, or creation of
a custom landing page.
Twitter & Facebook Community Building
(Account Management)
To establish a social media account and gain followers, content must be posted, and conversations
must be
monitored, fostered, and engaged in. For an initial period, we can
manage your Twitter and/or Facebook account, with the
service renewable on a monthly basis. While we are managing
your account(s), we'll keep you in regular focus with your
followers while still
allowing you to personally participate as much or as little
as you like. At your choice, we can continue to manage your
social media account(s), or you can take over the management.
We keep in contact
with you for any content ideas you may have, and will often
rely heavily upon our own continuing online research. After first consulting
with you on the voice of your brand and your social media
goals, we'll likely be searching out fresh content in the
form of interesting articles,
useful online resources, and discussions going on within the
social media channel itself that may be related to your
business, directly or indirectly, and would be of interest
to your target demographic.
On-going research of topics, users and trends helps us target, engage and gain followers
- your potential new customers - for your account(s). We
make use our findings to more affectively interact with the
social media community and build relationships with existing
followers as well as attract new followers by reaching out.
In
addition to actively monitoring and working within the
channels themselves to identify and create opportunities for
connections, targeted approaches may also be used to reach
followers. For example, advanced
searches are of particular value in locating Twitter users,
both by location (especially useful for growing your local
connections) and by specific keywords, as well as converting
searches into RSS feeds that continually monitor tweet
streams for keywords or phrases that may indicate an
opportunity for engagement. In a similar way, targeted Facebook advertising offers a way to place your message in
front of the people with the greatest potential interest in
your offerings, based on their own Facebook activities,
demographics we defined, and your ad message.
Twitter & Facebook Promotions
Twitter and Facebook can be great vehicles
for getting the word out and piquing interest in your
special promotions, and consequently, in your business's
products or services. We will work with you to develop and
execute creative promotional campaigns, first determining
the appropriate channel, and then leveraging the connective
power of social media with full-service management of the
campaign. On Facebook, this includes the creation,
management and analysis of Facebook Ads targeted to your
ideal demographics and tailored to your marketing budget.
Tweetups
We can manage a three-hour Tweetup event to be
hosted at a place of your choosing, or we can offer you a
marketing consultation in which we'll explore creative,
out-of-the-box event possibilities specifically for your
business. A Tweetup is a great way
to interact in person with local Twitter users who may be
your future customers as well as
attract new followers to your Twitter account. We will help you through all the
details, including date, location, food, beverage and event agenda.
If desired, we can often facilitate the inclusion of
additional local businesses within your Tweetup to
enhance the overall event, defray costs, and open up
additional promotion channels for your event.
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